Purchasing Decisions for UTI Supplements

Purchasing Decisions for UTI Supplements

Consumer Insights into the Urinary Tract Health Supplement Market

60% of women will experience a urinary tract infection (UTI) at some point in their lives.¹ While professional medical treatment is often the first course of action, 88% of women who have experienced a UTI are open to trying urinary tract health supplements.²

To better understand the purchasing behaviors and preferences in this market, Givaudan conducted a consumer research study involving 451 women across the UK, Germany, and France.² The findings reveal critical insights that can help product developers craft a strong value proposition aligned with consumer expectations.

Top 3 Factors Driving Purchasing Decisions

When asked which product aspects they paid the most attention to, five key attributes were selected by at least 25% of respondents, which fall into three primary clusters:

  1. Natural Ingredients

    • 54% seek supplements made with natural ingredients.
    • 38% prefer plant-based solutions.
    • 27% value transparency about ingredient origins.

    Cranberries remain a popular choice, with 38% of women actively drinking cranberry juice to support bladder health. However, concerns about tartness and high sugar content have driven many consumers toward cranberry-based supplements as a more convenient, effective alternative.

  2. Science-Backed Solutions

    • 46% of respondents prioritize supplements with scientifically proven health benefits.

    Products supported by clinical research, published studies, and approved health claims resonate strongly with consumers, offering brands a competitive advantage by ensuring credibility and clarity in communicating health benefits.

  3. A Trusted Brand

    • 25% of respondents look for supplements from established brands.
    • Additional research indicates 57% of consumers perceive supplements made from branded ingredients as more trustworthy, higher in quality, and more effective.

Why Consumers Should Choose Good Kitty - the Anti-Antibiotic

Good Kitty is redefining the urinary tract health supplement market with a bold, modern approach that directly addresses what consumers want most:

  • Natural and Effective Ingredients: Our UTI Biome Shield combines 100% bioavailable cranberry PACs with D-mannose, delivering the ultimate dual-action, plant-based protection. It’s crafted to restore your body’s natural protective microbiome while preventing bacterial adhesion.
  • Science-Backed Formulation: Developed by physicians and approved by leading urologists, Good Kitty leverages cutting-edge research to deliver a clinically proven solution for UTI prevention.
  • A Brand You Can Trust: Founded by two women who intimately understand the challenges of recurrent UTIs, Good Kitty was built on a commitment to empower women with safe, effective, and beautifully designed products. We prioritize transparency, quality, and sustainability in everything we do.
  • Beautiful, Functional Design: Unlike traditional supplements, Good Kitty products are designed to fit seamlessly into your life. From our counter-worthy canisters to our elegant, 24k gold-plated pendant, “The Overnighter,” every detail reflects our dedication to empowering women with products that are as beautiful as they are effective.

Good Kitty delivers on every level, combining science, nature, and trust to offer the most innovative and empowering urinary tract health solution available today.

Additional Insights for Product Development

  1. Price Sensitivity

    • Only 21% of respondents considered price a key factor, suggesting consumers are willing to pay a premium for products that meet their preferences for natural, effective, and trustworthy solutions.
    • Takeaway: Prioritize quality, science-backed formulations, and strong branding, as price sensitivity in this category is relatively low.

  2. Awareness of Proanthocyanidins (PACs)

    • Despite PACs being a recognized active component in cranberry-based supplements, only 5% of respondents considered PAC levels when purchasing.
    • Takeaway: Educating consumers about the role of PACs in urinary tract health could differentiate products and build stronger trust and understanding.

Strategic Planning: How We Built Good Kitty

To align with consumer preferences and redefine success in the urinary tract health market, we took a focused, intentional approach:

  • Prioritizing Natural and Effective Formulations:
    We leveraged the power of natural, plant-based ingredients that are scientifically validated. Our proprietary blend combines 100% bioavailable cranberry PACs and D-mannose, ensuring both efficacy and safety while supporting the body’s natural microbiome.

  • Educating Consumers:
    We recognized the knowledge gap around key ingredients like PACs and took it upon ourselves to bridge it. Through transparent communication, we made it easy for women to understand how our product works and why it’s effective.

  • Building a Trustworthy Brand:
    Trust is the foundation of everything we do. With a 30-day money-back guarantee and partnerships with FDA-registered, GMP, and ISO-certified laboratories, we ensure the highest standards of quality and safety. Our products feature only medical-grade, science-backed, clinically proven ingredients—no fillers, hormones, preservatives, binders, or gluten. And yes, they’re 100% vegan. Every detail, from our formulations to our transparent messaging, is designed to empower women to make informed, confident decisions about their health.

By taking these steps, we didn’t just create a supplement—we created the anti-antibiotic. At Good Kitty, we’re committed to combining natural ingredients, cutting-edge science, and trust to give women the confidence and solutions they deserve.

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