We named our company Good Kitty. No, it's not a pet brand. (Unless your cat has recurrent UTI struggles and a credit card.)
Good Kitty makes women's health feel approachable, even when we're solving something as deeply unsexy as recurring UTIs. My co-founder is a physician. I am a designer. Our formulas are clinical, proven, and backed by real science, yet women's health is heavily censored. There are more erectile dysfunction pills on the market than words women are allowed to say about their own bodies. Good Kitty is a tongue in cheek nod at that absurdity. All we want is to help women learn to take care of their health and their kitties.
Our brand is playful at the front door and clinical in the bedroom. A Trojan cat. Once you're inside, we talk about urinary tract health like adults, because the stakes for women are real. My cofounder wrote an article about why we called it Good Kitty here.
For more on the censorship problem specifically, we've been writing a series called censHERship that traces how women's health content gets suppressed by algorithms, ad networks, and cultural conditioning at every level. Good Kitty exists in part because that suppression made it impossible to have a real conversation about the products women actually need.
We Started This as Patients
Dr. Meg and I came into this as patients. Poster girls for recurrent UTIs. She even had multiple antibiotic-resistant varieties. Both of us were prescribed preventative antibiotics, which mostly "worked," but at a real cost to our bodies, our microbiome, and our sense of control over our own health.
Between us, we've had over a hundred UTIs. The full arc of that story, including how we found each other and decided to build something together, is in Building Good Kitty Co. With My Bestie on my Substack.
What angered us most was realizing there was still no real solution for us or for the millions living the same painful cycle. We started this company in response to the message that the only thing that really works for recurrent UTIs is long term daily antibiotics.
After years of R&D with scientists and urogynecologist Dr. Sharon Knight, we created a first of its kind supplement designed to block E. coli from adhering to the bladder wall, the very first step of every UTI, while also addressing one of the main contributors to recurrence: an imbalance in the gut microbiome.
The Formula, Explained Honestly
We refused to stop at "effective."
There is so much shame in women's sexual health, so we built a product that is clinically potent using verified type A 38 mg cranberry PACs, 500 mg of D-mannose, zinc, D3, and polyphenols, and also beautiful enough to live on a nightstand. Counter worthy. Refillable. Ecoluxe. A celebration of women's health rituals.
If you want to understand exactly why D-mannose alone isn't enough, why cranberry PACs alone aren't either, and why the combination is the point, we wrote a full breakdown in D-Mannose vs. Cranberry PACs: Why You Need Both. Short version: E. coli is a team sport. You can't beat it with one player.
For the deeper science on the cranberry PAC specifically, including why DMAC verification actually matters and why most drugstore cranberry supplements are essentially theater, see Why Your Cranberry Supplement Isn't Working.
For the gut microbiome piece, which explains why we didn't just make an anti-adhesion pill but built for the whole ecosystem, read Your Bladder Health Starts in the Gut.
Advocacy Can Be Wearable
As a designer, I also believe advocacy can be wearable. Our velvet Good Kitty trucker hat is worn by me almost daily. Women stop me in grocery stores, airports, and school pickup lines to ask about it. Each time, I get to tell them about a brand that actually loves them back.
Real change often starts with simple conversations between women. That belief runs through everything we build and everything we publish. It's also the reason we've been writing about the broader landscape of women's health, from the perimenopause symptoms nobody warned us about to the research gaps nobody explains. If you want the long-form version of what I think is actually going on in women's intimate health right now, read The Renegotiation. This other article, Educated Guesses is on my Substack, Perfectly Unsuitable.
Why This Matters
Good Kitty exists because women deserve science without shame, products without compromise, and healthcare that does not silence them.
We built the pill we wished someone had built for us. We built the brand we wished existed when we were sitting in urgent care for the eleventh time in a year. We built the community of women teaching each other what the medical system forgot to teach any of us.
That is what inspired us. And it is what still drives us every single day.
Frequently Asked Questions
Why is it called Good Kitty?
It's a tongue-in-cheek nod at the absurdity of how heavily women's intimate health is censored. There are more erectile dysfunction pills on the market than words women are allowed to say about their own bodies. Good Kitty is playful at the front door and clinical in the bedroom. A Trojan cat. Once you're inside, we can talk about urinary tract health like adults.
Who founded Good Kitty?
Meghan Carozza (designer and CXO) and Dr. Meghan Blake, MD (physician and CEO). Both cofounders lived through recurrent UTIs personally. Between us, we've had over a hundred infections in our combined adult lives. We built the brand we wished had existed when we were sitting in urgent care for the tenth time.
Is this a real medical product or wellness marketing?
It's a real product, developed through years of R&D with scientists and urogynecologist Dr. Sharon Knight. The formula includes clinical doses of the two most-studied UTI prevention compounds (500 mg D-mannose and 38 mg DMAC-verified A-type cranberry PACs) plus supporting nutrients (vitamin D3, zinc, whole-fruit polyphenols). The mechanism is anti-adhesion. The dosing is clinical. The design is editorial.
What does UTI Biome Shield actually contain?
Per capsule: 500 mg of D-mannose, 38 mg of DMAC-verified A-type cranberry proanthocyanidins (PACs), vitamin D3 from lichen, zinc picolinate, and whole-fruit polyphenols. Each ingredient was chosen based on the current research on non-antibiotic UTI prevention.
How is Good Kitty different from other UTI supplements?
Most UTI supplements sell you one compound (either D-mannose or cranberry). We include both at clinical dose because E. coli is only responsible for about 85% of UTIs, and D-mannose only works against E. coli. Cranberry PACs cover the broader range of bacteria. Together they provide more complete coverage than either alone. We also verify our cranberry PAC content by DMAC testing, which is the clinical gold standard. Most cranberry supplements don't verify content this way.
Who is Dr. Sharon Knight?
Dr. Sharon Knight is the urogynecologist who collaborated on the formulation of UTI Biome Shield. Urogynecologists are physicians who specialize in the female pelvic floor and urinary tract, which makes them one of the most relevant specialties for recurrent UTI research and prevention.
Do the cofounders actually use the product?
Yes. Both cofounders use UTI Biome Shield daily. It's the product we built for ourselves. Meghan takes it as daily maintenance plus event-based dosing before sex. Dr. Meg takes it as part of her broader clinical practice for women navigating recurrent UTIs.
Is Good Kitty just for women who get recurrent UTIs?
The product is designed for anyone prone to UTIs, including women with occasional infections, women whose infections cluster around sex or travel, women in perimenopause and menopause where hormonal changes increase risk, and women recovering from antibiotic overuse. Good Kitty as a brand and editorial project is for any woman navigating the broader landscape of intimate health.
Is the trucker hat for sale?
Yes. The velvet Good Kitty trucker hat is available on our site. It's the one Meghan wears almost daily. It functions as wearable advocacy. Women stop us in grocery stores, airports, and school pickup lines to ask about it, which is exactly the point. Real change often starts with simple conversations between women.
Continue Reading
A few starting points from the rest of the library:
Curious about the actual science? D-Mannose vs. Cranberry PACs: Why You Need Both →
Want to understand cranberry PACs specifically? Why Your Cranberry Supplement Isn't Working →
Curious about the gut-bladder connection? Your Bladder Health Starts in the Gut →
Want the flagship prevention piece? How to Pee After Sex (so you don't get a UTI) →
Interested in the cultural argument? censHERship Part I: The Algorithm Blushes →
Want the personal essay version of this whole story? Building Good Kitty Co. With My Bestie →
Want to understand the broader women's health argument? The Renegotiation →
Ready to try it? Shop UTI Biome Shield →
Schema Block 2: FAQ Schema
