I co-founded Good Kitty with my best friend in 2022 because we were both tired of the same thing. She was a physician watching her patients cycle through antibiotic after antibiotic for UTIs that kept coming back. I was a designer watching the supplement aisle treat women's intimate health like a category that should apologize for existing.
We made each other a deal. She would obsess over the clinical research and what actually works. I would obsess over the design and the experience of using it. Together we would build the women's UTI prevention product that didn't currently exist: clinically dosed, multi-mechanism, and beautiful enough that women would keep it on the bathroom counter instead of hidden under the sink.
That product is UTI Biome Shield. The brand is Good Kitty. This is the introduction.
The Two Meghans
I'm Meghan Carozza. I'm the design strategist, the voice you read on the blog, and the person who is currently wearing the velvet oxblood trucker hat. I came to Good Kitty after a decade of designing brands and spaces, with a particular obsession around how women's products are visually allowed to exist in the world.
Dr. Meghan Blake is my co-founder. She's a physician with a background in women's health, and she is the reason every claim in this brand is anchored to actual research. She's the person who reads through fifteen clinical trials before signing off on a single ingredient, and she's the reason UTI Biome Shield delivers 38mg of DMAC-verified A-type cranberry PACs at the studied dose rather than the sub-clinical doses most cranberry pills get away with.
We're remote co-founders, which means we run this company through some combination of Slack, voice memos, FaceTime, and the occasional in-person work session that turns into wine. We are not the same person. She's careful and methodical and clinical. I'm direct and visual and slightly feral. Our partnership works because we put ego aside and respect the hell out of each other's strengths, and because both of us were equally annoyed by the state of women's UTI prevention in a way that made us willing to spend three years figuring out how to fix it.
What We Built
UTI Biome Shield is a daily multi-mechanism UTI prevention supplement. The active ingredients address the four ways UTIs actually develop, not just one of them.
38mg of DMAC-verified A-type cranberry PACs blocks E. coli from sticking to the bladder wall.
500mg of D-mannose binds to free-floating bacteria and flushes them out, with a 1000mg two-pill spot treatment dose for higher-risk windows like before sex.
2000 IU of lichen-sourced vitamin D3 supports bladder tissue integrity and immune regulation.
15mg of zinc picolinate powers the macrophages that clear bacterial infection.
Whole-fruit polyphenols disrupt biofilms that protect persistent bacteria.
This is what evidence-based prevention actually looks like. Most cranberry supplements deliver less than 5mg of active PACs and don't address the other three mechanisms at all. We built the product we wished existed when we were the women cycling through prescriptions.
What Makes Good Kitty Different
The supplement is the active ingredient. The brand is the delivery mechanism for the cultural shift.
Hammered stainless steel canisters in a brass-tone finish, designed to live on the bathroom counter where you'll see them twice a day. 24-karat gold-plated pill pendants you can wear out. Trucker hats in velvet oxblood with a tomato-red embossed logo. Compostable refills. Zero-waste packaging. Photography that treats women's intimate health as something to celebrate rather than apologize for.
This is design as intervention. When a woman's wellness products are beautiful enough to display, she uses them more, talks about them more, and recognizes other women using them. That recognition is the bridge that moves women's health out of the discreet-packaging silence and into the rest of her life.
For more on this argument, read The Good (Kitty) Philosophy and The Velvet Oxblood Hat Theory.
Self-Funded, Slow Built
Good Kitty has been self-funded from day one. No investor check, no safety net. Every design choice, every manufacturing run, every test batch has been paid for out of our own pockets and built on conviction. That has slowed us down in some ways and freed us in others. We don't have to compromise on formulation to hit a margin target. We don't have to rush a launch because someone's clock is ticking. We get to build the brand we believe in at the pace it actually requires.
It also means our most valuable people aren't paid influencers. They're the women who try the product, feel the difference, and tell their sister, their friend, their coworker, their daughter. The brand grows by word of mouth from women who stopped getting UTIs. That's the only growth model we trust.
Where to Read More
Good Kitty's blog covers UTI prevention, pelvic health, menopause, motherhood, intimacy, and the broader female experience. The pieces are written for the woman who's tired of being dismissed by her doctor, tired of cranberry pills that don't work, and ready for actual answers.
For the science behind UTI Biome Shield, start with Why Your Cranberry Supplement Isn't Working: PAC Solubility.
For the personal essays in my voice, read The Velvet Oxblood Hat Theory and The Good (Kitty) Philosophy.
For the menopause-specific content, start with UTIs After Menopause: Why They're So Common.
Welcome to Good Kitty. Glad you're here.
